Brabant: a top knowledge and innovation
Brabant is a special province and the Brabander is not your
average Dutchman. Pleasure and success are two sides of the same
coin in this region. In Brabant, they know that the hard and soft
sides of life strengthen one another. Feeling good means performing
better. Rather than being a reward for success, pleasure leads to
further success. The 'soft' sides of life in Brabant are therefore
not at odds with the success of Brabant. A region where innovation,
enterprise, partnership and hospitality go hand-in-hand. An
enterprising, innovative, successful region in Europe, where life
is pleasant. That's what makes Brabant unique.
By profiling the region in this way, more companies, knowledge
workers, students and visitors will be drawn to Brabant, enabling
us to sustain our economic prosperity and the good life of Brabant.
This combination of the hard and soft sides of life thus forms the
basis of success in Brabant. A success that is unique to Brabant,
as only Brabanders share this mentality deep inside. A mentality
that the rest of the Netherlands is a little bit jealous of!
High tech & high touch
Entrepreneurship, inventiveness, work hard and play
Cooperation, sharing knowhow, making a difference and quality
Tradition, curiosity, innovation and hospitality and an
That's what comes to mind when people think of Brabant.